Are you looking forward to increasing conversation and boosting traffic? Then, you need an ideal video marketing plan. Research has proved that businesses are becoming strong and attracting new customers. Why? It is the power of video marketing. Videos engage and keep customers on the toes till the end. About 97% of all the businesses that use video marketing have reported an increased user understanding of their products/services. 78% can tell how good videos are for ROI. 76% say that videos enhance traffic and sales.
With that in mind, it can be challenging to create great videos for marketing. Having a good strategy will make everything easier and more classic. These are some video marketing tips that will help increase your traffic and conversation.
Video marketing is a kind of video created and posted online to advertise your business. When we talk about video marketing, some people think only about YouTube. But, videos can be shared anywhere on social media like Twitter, Snapchat, Facebook, and Instagram.
Video Marketing Tips
1. Keep Your Story Compelling
If you’re a starter, you should ensure that your video is interesting. People want something new and wonderful. Sharing the same video in all your websites will not add up well which means you’ll not receive your desired results. Basically, brand videos offer freedom of showing off your value to your target customers. Therefore, creating inspiring and compelling videos is key. It illustrates humanity at its best.
2. Utilize The First 10 Seconds Well
The sure way to attract customers is going straight to the point within the first 10 seconds. Basically, most internet users use a short time watching videos. The first seconds will determine if they’ll continue watching or not. Ensure in the first 10 seconds you’ve given the reason why they should watch as the first impression is always the most important to capture their attention and proceed further.
3. Add A Call To Action
All the marketing content requires a call to action and therefore, video is no different. Many marketers place their call to action at the end. You can keep the viewers engaged by including another call to action somewhere in the middle of the video.
Search Engine Optimization (SEO) is very critical in video marketing. Before you upload the video to any site, you should host it on your domain. How you describe your video speaks a lot when it comes to SEO. A good video description will make it accessible even to the deaf or those that rely on the screen. It also makes Google’s search engine understand the content in it.
5. Share your video
Of course, sharing is a must to get more viewers. However, ensure that you share the video in areas where your target audiences are to get the best possible results.